Euro Paizuri Brand Project

The creators of Euro Paizuri contacted me about creating a logo and social media identity that felt both sexy and tongue in cheek fun without crossing over into NSFW territory.

Idea Sketching Phase

Based on some tone examples I was given, I started sketching out lots of different ideas with varying directions the logo could go.

Comps Phase

Based on the feedback I received , I refined the chosen sketch into a digital black and white line art comp.

The client was happy with the comps I provided but there were some changes they wanted made in order to more accurately represent the vision they had in their mind. Namely, the part of the hair and the type and shape of the bra.

refinement phase

Finalized logo

The final logo brings together the fun and cheeky vibe that the makers of Euro Paizuri were looking for. The shapes and colors are bright and cheerful but also just a little bit sexy.